Marketing Continuing Education with Effectiveness and Integrity.
Overview & Synopsis
Some recommendations to encourage effective marketing of continuing education programs are presented, and the use of strategic planning to develop programs is discussed. A marketing management program is seen as necessary for adding depth, substance, and integrity to continuing education programs. (MLW)
Indexed from repository: ERIC (Education Resources)
(
eric.ed.gov)
Document Information
| Document Title | Marketing Continuing Education with Effectiveness and Integrity. |
|---|---|
| Author / Organization | Shandler, Donald |
| Subject & Discipline | Continuing Education, Educational Objectives, Higher Education |
| Categories | Education & Pedagogy |
| Publication Year | 1981 |
| License / Rights | Public Domain / Open Access Educational Resource |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
ERIC (Education Resources)
(eric.ed.gov)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-234171 |
| Original Source Link | Visit Source Page on eric.ed.gov » |