Behavior Change Entry Points for Wildlife Conservation : Guidance Note

Overview & Synopsis

Social and behavior change, is crucial for biodiversity conservation as it addresses the actions and choices of people, which drive most threats to wild species. Behavior change can support long-term conservation goals by creating a collective shift in societal norms toward wildlife protection and empowering communities to take ownership of conservation efforts, encouraging sustainable resource use and stewardship of natural habitats. By leveraging behavioral science, practitioners can more effectively address conservation challenges and encourage actions that benefit both wildlife and communities. The purpose of this guidance note is to assist governments, project implementers, and wildlife management practitioners to identify practical entry points and opportunities to apply behavior change to wildlife conservation and management.