The Current State of Marketing Activity among Higher Education Institutions.
Overview & Synopsis
Investigated the current state of marketing, marketing research, and planning practices at four-year higher education institutions. Builds upon previous studies by Blackburn (1979) and Goldgehn (1982 and 1989). Determined whether the use and apparent understanding of marketing and its attendant activities by admissions and enrollment management administrators has changed over the last decade, and whether differences in practice exist among various higher education segments. (EV)
Indexed from repository: ERIC (Education Resources)
(
eric.ed.gov)
Document Information
| Document Title | The Current State of Marketing Activity among Higher Education Institutions. |
|---|---|
| Author / Organization | Newman, Cynthia M. |
| Subject & Discipline | Enrollment Management, Higher Education, Marketing of Education |
| Categories | Education & Pedagogy |
| Publication Year | 2002 |
| License / Rights | Public Domain / Open Access Educational Resource |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
ERIC (Education Resources)
(eric.ed.gov)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-211573 |
| Original Source Link | Visit Source Page on eric.ed.gov » |