A Marketing Management Approach for Continuing Education.
Overview & Synopsis
Applies a marketing management model to the revitalization, or remarketing, of continuing education. Assesses the potential of continuing education as a higher education market. Suggests surveying present students, developing and quantifying hypotheses, applying new technology, promoting selected benefits, approaching areas of opportunity, and applying expectancy theory. (AYC)
Indexed from repository: ERIC (Education Resources)
(
eric.ed.gov)
Document Information
| Document Title | A Marketing Management Approach for Continuing Education. |
|---|---|
| Author / Organization | Taylor, Thomas E. |
| Subject & Discipline | Community Colleges, Continuing Education, Higher Education |
| Categories | Education & Pedagogy |
| Publication Year | 1986 |
| License / Rights | Public Domain / Open Access Educational Resource |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
ERIC (Education Resources)
(eric.ed.gov)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-169401 |
| Original Source Link | Visit Source Page on eric.ed.gov » |