Marketing Continuing Medical Education Programs.
Overview & Synopsis
A survey of 4,300 physicians received 1,014 responses showing that family physicians preferred local continuing medical education programs and minicourses. Specialists and institutional practitioners did not mind travel or multiday programs. Less experienced physicians favored more personalized marketing approaches. (SK)
Indexed from repository: ERIC (Education Resources)
(
eric.ed.gov)
Document Information
| Document Title | Marketing Continuing Medical Education Programs. |
|---|---|
| Author / Organization | Kennedy, Dan W., Queeney, Donna S. |
| Subject & Discipline | Higher Education, Marketing, Medical Education |
| Categories | Education & Pedagogy |
| Publication Year | 1991 |
| License / Rights | Public Domain / Open Access Educational Resource |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
ERIC (Education Resources)
(eric.ed.gov)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-151092 |
| Original Source Link | Visit Source Page on eric.ed.gov » |