Competitive Strategy in Continuing Education.
Overview & Synopsis
Reviews strategic variables available to those planning continuing education marketing programs. Discusses generic competitive strategies: (1) overall cost leadership, (2) differentiation, and (3) specialization. Mentions several potential problems. (CH)
Indexed from repository: ERIC (Education Resources)
(
eric.ed.gov)
Document Information
| Document Title | Competitive Strategy in Continuing Education. |
|---|---|
| Author / Organization | Baden, Clifford |
| Subject & Discipline | Competition, Continuing Education, Marketing |
| Categories | Education & Pedagogy |
| Publication Year | 1987 |
| License / Rights | Public Domain / Open Access Educational Resource |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
ERIC (Education Resources)
(eric.ed.gov)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-149640 |
| Original Source Link | Visit Source Page on eric.ed.gov » |