Strategy Planning in Continuing Nursing Education.

Overview & Synopsis

Corporate strategies that can be used in continuing nursing education programs are discussed, based on the Regional Action for Continuing Education in Nursing Education project. Attention is focused on strategies employed at Southern State University (SSU). A practical planning method was used to guide the process of corporate strategy formulation in the SSU continuing nursing education program. This method, which is used by executives in medium-sized and small companies, involves six steps: record the current strategy, determine existing problems, discover reasons for the problems, consider alternatives to solve the problems, evaluate the alternatives, and choose a new strategy. Forms that will aid in data collection and financial information on the nursing programs are appended. Sixteen fact sheets on the the regional project are attached. Topics include: gerontological nursing, a consortium approach to statewide assessment of continuing education needs, historical information on regional action for continuing education in nursing, program evaluation, delivery and program models, statewide planning for continuing nursing education, contracting as a means of provider survival, associate degree programs, and the continuing education unit. (SW)