The Customer-Driven Approach in Business Education: A Possible Danger?
Overview & Synopsis
A marketing approach to higher education, viewing students as customers, can erode the quality of education. In such an approach, curriculum may be negotiated based on customers' self-perceived needs rather than academic standards. (SK)
Indexed from repository: ERIC (Education Resources)
(
eric.ed.gov)
Document Information
| Document Title | The Customer-Driven Approach in Business Education: A Possible Danger? |
|---|---|
| Author / Organization | Driscoll, Cathy, Wicks, David |
| Subject & Discipline | Academic Standards, Business Education, College Curriculum |
| Categories | Education & Pedagogy |
| Publication Year | 1998 |
| License / Rights | Public Domain / Open Access Educational Resource |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
ERIC (Education Resources)
(eric.ed.gov)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-136868 |
| Original Source Link | Visit Source Page on eric.ed.gov » |