Connecticut Marketing Education Handbook.

Overview & Synopsis

This revised marketing education handbook is intended to assist marketing education teachers and administrators in Connecticut in preparing students to enter meaningful careers in marketing, merchandising, and management positions. The 17 units of this reference guide cover the following topics: introduction; mission and scope of marketing education; marketing education program guidelines; marketing education teacher-coordinator's role; marketing education curriculum guidelines; entrepreneurship project; safety; student recruitment and selection; the training station; effective coordination practices; school store operations; public relations activities; marketing education advisory committees; Distributive Education Clubs of America (DECA) general information; DECA student handbook; calendar of events; and resources (lists of free and inexpensive materials and selected marketing education program resources). (KC)