Book of Speed: The Business, Psychology and Technology of High Performance Web Apps

Overview & Synopsis

No one likes to wait and we all hate slow pages. These are obvious, easily observable facts that don't need any proof. And, as you'll see later in Chapter 9, which discusses the psychology of time and speed, waiting affects users in negative ways not only psychologically (they distrust the site, perceive it as lower quality) but also physiologically (they get irritable, their blood pressure increases). In the end, all the negative effects of slow web sites add up to a loss of users, loss of revenue and brand damage.