Outcome Standards for Secondary Marketing Education.

Overview & Synopsis

A national panel consisting of marketing education advisory committee members, former marketing education students, and marketing education teacher-coordinators reacted to a list of 34 outcome standards developed through a literature review. The 34 standards focused on program quality, program relevance, individual transition to and growth in the world of work, and program impact on support and usage of secondary marketing education. For the study a two-round Delphi technique was used. Of the 34 outcomes, 24 were identified as very important for secondary marketing education. Within these 24 standards, those focusing on the job, job performance, and attitudes towards the job tended to draw a stronger positive response than did those standards focusing on the individual. Recommendations were that the 24 standards be adopted as those to which secondary marketing education programs be held accountable and that each state develop a posttest for program completers and a longitudinal followup of students and employers. (Author/YLB)