Promoting Education by Mail: To Boost Your Continuing Education Enrollment, Take a Tip from the Direct Mail Pros.
Overview & Synopsis
Many institutions are trying to increase their enrollment of adult continuing education students. Direct mail recruiting techniques are described, including: (1) frame the message for the audience, (2) state benefits of purchase, (3) stimulate action, and (4) assess responses and measure effectiveness. (MLW)
Indexed from repository: ERIC (Education Resources)
(
eric.ed.gov)
Document Information
| Document Title | Promoting Education by Mail: To Boost Your Continuing Education Enrollment, Take a Tip from the Direct Mail Pros. |
|---|---|
| Author / Organization | Nelson, Jeffrey B. |
| Subject & Discipline | Access to Education, Adult Education, Advertising |
| Categories | Education & Pedagogy |
| Publication Year | 1980 |
| License / Rights | Public Domain / Open Access Educational Resource |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
ERIC (Education Resources)
(eric.ed.gov)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-101207 |
| Original Source Link | Visit Source Page on eric.ed.gov » |