Riemann, Eva

Public reference bibliography and cataloged PDF materials authored or published by Riemann, Eva.

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Contextual Brand Valuation

Year: 2021 • Source: www.doabooks.org • External Catalog

Intangible Assets such as brands and other intellectual property (IP) are highly contextual and unique. There exist hardly any functioning market mechanisms for IP. For these reasons, IP valuation for strategic and progn...