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Prabaharan M, M Selvalakshmi, R Christina Jeya Nithilia

Public reference bibliography and cataloged PDF materials authored or published by Prabaharan M, M Selvalakshmi, R Christina Jeya Nithilia.

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The Role of Digital Touchpoints in Car Purchasing - An Empirical Research Concerning the Indian Market

Year: 2024 • Source: hal.science • Listed PDF

Objectives: The present research aims to study how digital touchpoints impact the exploration of purchase opportunities for customers in car purchases. Another purpose is to explore how customers use digital touchpoints ...