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McCorkle, Denny E., Alexander, Joe F.

Public reference bibliography and cataloged PDF materials authored or published by McCorkle, Denny E., Alexander, Joe F..

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The Effects of Advertising Education on Business Students' Attitudes toward Advertising.

Year: 1991 • Source: eric.ed.gov • External Catalog

An experimental group of 98 business students taught advertising and management principles was compared to a group of 57 who were taught management principles only. Increased knowledge and understanding about the institu...