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Liu, Ning Rong, Crossley, Michael

Public reference bibliography and cataloged PDF materials authored or published by Liu, Ning Rong, Crossley, Michael.

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Marketing University Programmes in China: Innovative Experience in Executive and Professional Education

Year: 2010 • Source: eric.ed.gov • External Catalog

This article addresses the limited amount of research in the realm of programme marketing in the Chinese higher education sector. Original field research examines the emergence of marketing principles and strategies with...