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Craven, Ruth F., DuHamel, Martha B.

Public reference bibliography and cataloged PDF materials authored or published by Craven, Ruth F., DuHamel, Martha B..

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Marketing Realities in Continuing Professional Education.

Year: 2000 • Source: eric.ed.gov • External Catalog

Describes tenets of continuing professional education marketing: identify target audience, define mission, assess community needs, identify competition, establish credibility, develop marketing plans, provide options, ev...