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Courtenay, Brad, Holt, Margaret E.

Public reference bibliography and cataloged PDF materials authored or published by Courtenay, Brad, Holt, Margaret E..

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Using Impact Evaluations to Improve Marketing Plans in Continuing Higher Education.

Year: 1990 • Source: eric.ed.gov • External Catalog

Impact evaluation of two continuing education symposia gathered data from participant evaluations and follow-up interviews that assessed learning gains. The results were used to improve program promotion in four areas: c...