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Identifying and prioritizing strategies for creating and impacting brand identity using the FCM method

Milad Amraie, Ali Shariatnejad, Nasim Nazari, Yasaman Changaei • رویکرد‌های نوین در مدیریت و بازاریابی (2025)

AbstractThe aim of the present study is to identify and analyze the strategies for creating and consequences of brand identification using the FCM method. The present study is applicable in terms of its purpose, and exploratory in terms of ...

DOAJ Open Access (DOAJ) DOI: 10.22034/jnamm.2025.547949.1156

Sexual harassment as perceived and experienced by male and female restaurant employees

Andreea-Stefania Baltag, Melanie Bosman, Andrea Bravo Wilson, Joanne Huismans et al. • Research in Hospitality Management (2021)

The purpose of this study was to gain knowledge about sexual harassment as perceived and experienced by male and female restaurant employees. The research was carried out by using an online survey and five interviews. The 137 participants o...

DOAJ Open Access (DOAJ) DOI: 10.1080/22243534.2021.1916265