Academic Articles & Research Papers

How AI disclosure influences consumers' purchase intention toward AI-generated Chinese ethnic-minority fashion: the roles of perceived usefulness, perceived authenticity, and algorithm aversion.

The Effect of Influencer Image Types on Purchase Intention: The Mediating Role of Persuasion Knowledge and the Moderating Role of Parasocial Relationships

Understanding how visual content shapes consumers’ persuasion processes in social media environments has become an important research issue. Drawing primarily on the Persuasion Knowledge Model (PKM) and parasocial relationship (PSR) theory,...

Identifying and prioritizing strategies for creating and impacting brand identity using the FCM method

AbstractThe aim of the present study is to identify and analyze the strategies for creating and consequences of brand identification using the FCM method. The present study is applicable in terms of its purpose, and exploratory in terms of ...

The Impact of Social Servicescape Factors on Customers’ Satisfaction and Repurchase Intentions in Mid-Range Restaurants in Baltic States

The present paper studies the importance of social servicescape factors to customer satisfaction in middle-priced restaurant services. This paper fills the existing literature gap on the importance of social servicescape factors onto custom...

The Role of Imagery vs. Analytical Advertisement on New Products Evaluation

Combining prior theories on innovation newness with information processing style (imagery vs. analytical), this study presents a theoretical framework; develops hypotheses; and makes predictions on how analytical versus imagery ads influenc...

Consumer engagement on Facebook: modelling its antecedents and consequence

Type of the article: Research Article AbstractThe rapid growth of social media has transformed consumer-brand interactions, making the study of attachment and consumer engagement highly relevant for emerging markets such as the Philippines...

Consumer Acceptance of Texture-Modified Mackerel Stew Products in Older Adults

Along with concerns regarding societal aging, the dietary requirements of older adults have become a priority. Older adults in Korea experience difficulties consuming animal protein sources as they age. Therefore, this study aimed to develo...

Impact of Electronic Customer Relationship Management on Purchase Intention with mediation role of Customer E-Satisfaction: evidence from Egyptian SMEs

The purpose of this research is to empirically investigate the impact of electronic customer relationship management (E-CRM) on purchase Intention with mediation role of Customer E-Satisfaction: evidence from Egyptian SMEs. The methodology ...

Understanding the Influence of Personalized Recommendation on Purchase Intentions from a Self-Determination Perspective: Contingent upon Product Categories

While consumers experience shopping convenience through personalized recommendations, they are increasingly concerned about their consumption behavior being manipulated, leading to psychological resistance towards personalized recommendatio...

Driving sustainable consumption: how social influence, brand image, and perceived quality shape Thai Gen Z’s purchase intentions

In recent years, sustainability has been receiving attention across various academic disciplines and businesses, particularly in consumer behavior. However, limited studies employ the sociological perspective and brand image to understand h...

How to promote repurchase intention toward Covid-19 antigen test kits: Evidence from Thai consumers

Promoting repurchase intention to existing consumers is a crucial advantage that helps businesses manage sufficient supply for their customers and ensure their business sustainability. Business managers must understand factors that can sign...

Digital Local Return Services and Purchase Intention in Cross-Border E-Commerce: A Risk–Trust Perspective

Cross-border e-commerce offers consumers broader product access, yet uncertainty surrounding returns continues to suppress online purchase decisions. This study conceptualizes digital local return services as a digital assurance mechanism i...