Symbolic CSR and public responses among young Chinese social media users: dual mediation of skepticism and trust, moderated by algorithmic ethical perception
Tian Zhang, Tao Song, Muhammad Zaiamri Zainal Abidin, Mumtaz Aini Alivi • Frontiers in Communication
(2026)
Drawing on signaling theory and the cognitive-affective framework, this study developed a moderated serial mediation model to explain how perceived symbolic CSR is associated with public responses in algorithm-mediated environments. It exam...
DOAJ
Open Access (DOAJ)
DOI:
10.3389/fcomm.2026.1717505