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Digital Local Return Services and Purchase Intention in Cross-Border E-Commerce: A Risk–Trust Perspective

Xianfa Shi, Miao Su, Keun-sik Park • Journal of Theoretical and Applied Electronic Commerce Research (2026)

Cross-border e-commerce offers consumers broader product access, yet uncertainty surrounding returns continues to suppress online purchase decisions. This study conceptualizes digital local return services as a digital assurance mechanism i...

DOAJ Open Access (DOAJ) DOI: 10.3390/jtaer21060165

How Technology Characteristics and Social Factors Shape Consumer Behavior in Artificial Intelligence-Powered Fashion Curation Platforms

Dayun Jeong • Journal of Theoretical and Applied Electronic Commerce Research (2026)

The rapid evolution of technology characteristics has significantly influenced various sectors, including fashion, in which technology-enabled platforms have increasingly been utilized to enhance personalization and consumer engagement. Thi...

DOAJ Open Access (DOAJ) DOI: 10.3390/jtaer21030081