Academic Articles & Research Papers

From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study

Generative Artificial Intelligence (GAI) is revolutionizing digital marketing by auto-content creation, personalized customer experience, and data-driven decisions. This study conducts a systematic literature review and case study analysis ...

Uncovering Psychographic Segments in Indonesia’s Modest-Fashion Market Using VALS and K‑Means Clustering

Background: The Muslim fashion industry in Indonesia continues to expand rapidly, reflecting the dynamic intersection between cultural values and global-style trends. However, many small and medium-sized enterprises (SMEs) still rely on con...

Guidelines for information about therapy experiments: a proposal on best practice for recording experimental data on cancer therapy

Abstract Background Biology, biomedicine and healthcare have become data-driven enterprises, where scientists and clinicians need to generate, access, validate, interpret and integrate different kinds of experimental and patient-related dat...

Socio-economic value of data-driven eruption forecasts to balance false alarms against catastrophic loss.

A data-driven comparative analysis on citation intents across scientific disciplines.

Data-Driven Development of Biomedical Hydrogels for Controlled Drug Delivery: Clinical Applications and Emerging Machine-Learning Approaches.

A data-driven universal gut microbiome health assessment: a machine learning framework trained on large metagenomic data.

Guiding malaria elimination interventions: a data-driven approach to resource optimization in Benin, West Africa.

A Data-Driven Approach Towards Understanding the Volume and Complexity of Young Adults With Chronic Medical Conditions Transitioning to Adult Healthcare: A Cross-Sectional Study.

Understanding disappearances in Mexico City: A data-driven analysis.

Author Correction: Climate heterogeneity enhances macroclimate data-driven vegetation modeling on the Qinghai-Tibet Plateau.

Data-driven forecasting of Flu, RSV, and COVID-19 related outcomes in the United States and Canada via Hankel dynamic mode decomposition.

A COLLABORATIVE, DATA-DRIVEN APPROACH TO ADVANCING HEALTH EQUITY ACROSS AN ACADEMIC HEALTH SYSTEM.

Data-Driven Cervical Cancer Prediction Model with Outlier Detection and Over-Sampling Methods

Globally, cervical cancer remains as the foremost prevailing cancer in females. Hence, it is necessary to distinguish the importance of risk factors of cervical cancer to classify potential patients. The present work proposes a cervical can...

Appreciate the Appreciation: Imported Inputs and Concern Over Dutch Disease

If anything is to blame for a higher dollar having negative effects on the Central Canadian manufacturing sector, you are not likely to find it in any “Dutch Disease” supposedly caused by Alberta’s oil sands. Contrary to popular belief, the...

Modeling a High Concentrator Photovoltaic Module Using Fuzzy Rule-Based Systems

Currently, there is growing interest in the modeling of high concentrator photovoltaic modules, due to the importance of achieving an accurate model, to improve the knowledge and understanding of this technology and to promote its expansion...

Lyapunov analysis of data-driven models of high dimensional dynamics using reservoir computing: Lorenz-96 system and fluid flow

We computed the Lyapunov spectrum and finite-time Lyapunov exponents of a data-driven model constructed using reservoir computing. This analysis was performed for two dynamics that exhibit a highly dimensionally unstable structure. We focus...

A Data-Driven Approach for Enhancing Customer Loyalty through Strategic Business Innovations and Technology Integration

Background: Customer trust and loyalty are critical in today’s competitive business environment. Integrating technology, sustainability, and omnichannel approaches has been recognised as a key factor in enhancing customer experience. Howeve...

Integrating sensor data and GAN-based models to optimize medical university distribution: a data-driven approach for sustainable regional growth in Saudi Arabia

IntroductionThe regional disparity in higher education access can only be met when there are strategies for sustainable development and diversification of the economy, as envisioned in Saudi Vision 2030. Currently, 70% of universities are c...

Machine Learning–Based Prediction of Organic Solar Cell Performance Using Molecular Descriptors

The performance of Organic Solar Cells (OSCs) is intrinsically linked to the molecular, electronic, and structural properties of donor and acceptor materials. This study employs various machine learning techniques, namely the Generalized Re...