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Academic Articles & Research Papers
Showing 11 of 11 academic articles
Sabina-Cristiana Necula • Behavioral Sciences
(2023)
In this study, we aim to investigate the influence of the time spent reading product information on consumer behavior in e-commerce. Given the rapid growth of e-commerce and the increasing importance of understanding online consumer behavio...
DOAJ
Open Access (DOAJ)
DOI: 10.3390/bs13060439
Milad Amraie, Ali Shariatnejad, Nasim Nazari, Yasaman Changaei • رویکردهای نوین در مدیریت و بازاریابی
(2025)
AbstractThe aim of the present study is to identify and analyze the strategies for creating and consequences of brand identification using the FCM method. The present study is applicable in terms of its purpose, and exploratory in terms of ...
DOAJ
Open Access (DOAJ)
DOI: 10.22034/jnamm.2025.547949.1156
Kabaja Bartłomiej • SHS Web of Conferences
(2021)
Research background: Business activities of international companies primarily focus on the use of marketing instruments to shape global markets. The basic tactic tools employed are those related to the product and its brand. The changes in ...
DOAJ
Open Access (DOAJ)
DOI: 10.1051/shsconf/20219206015
Lily Purwianti, Hepy Hefri Ariyanto, Christella • Journal of Consumer Sciences
(2025)
Background: The online food delivery (OFD) sector has grown rapidly in Indonesia, necessitating scholarly examination of consumer behavior beyond initial adoption to understand continuance patterns in technology-enabled consumption.
Purpo...
DOAJ
Open Access (DOAJ)
DOI: 10.29244/jcs.10.3.577-600
Ajunwa Edache, Lucy Kator Joegelleh • International Journal of Home Economics, Hospitality and Allied Research
(2025)
This study evaluated the impact of consumer education programs in influencing consumer behavior in Makurdi Metropolis, Benue State, Nigeria. The study was motivated by the increasing concern that many consumers in the area lack adequate kno...
DOAJ
Open Access (DOAJ)
DOI: 10.57012/ijhhr.v4n2.010
Slobodan Adžić, Doloris Bešić-Vukašinović, Ivana Savić • Ekonomika Poljoprivrede (1979)
(2026)
Structural equation modeling (SEM) is widely applied inconsumer behavior research; however, the methodologicalchoice between covariance-based SEM (CB-SEM) andpartial least squares SEM (PLS-SEM) remains contestedin applied research contexts....
DOAJ
Open Access (DOAJ)
DOI: 10.59267/ekoPolj2601217A
Sarinya L. Suttharattanagul, Nisit Manotungvorapun • Frontiers in Sustainability
(2026)
In recent years, sustainability has been receiving attention across various academic disciplines and businesses, particularly in consumer behavior. However, limited studies employ the sociological perspective and brand image to understand h...
DOAJ
Open Access (DOAJ)
DOI: 10.3389/frsus.2025.1716245
Lindsey A Harvell, Tyler Stillman, Gwendelyn S Nisbett, Kyle Cranney et al. • Journal of Airline and Airport Management
(2016)
Purpose: This study examines how anxious the Las Vegas public is through a case study of one local international airport.
Design/Methodology/Approach: This study examines gender differences in consumer behaviors among the flying public in...
DOAJ
Open Access (DOAJ)
Jingfu Lu, Fatime Gulzar, Yifan Lai • Heliyon
(2024)
In the context of China's transportation sector, which has faced escalating challenges in carbon emissions, this study delves into the intricate nexus between sustainable finance strategies and the imperative of achieving carbon neutrality....
DOAJ
Open Access (DOAJ)
DOI: 10.1016/j.heliyon.2024.e34467
Diana Chapman Walsh, Rima E. Rudd, Barbara A. Moeykens, Thomas W. Moloney • Health Affairs
(1993)
Prologue: At a time when the Clinton administration is promoting fundamental reform of the U.S. health care system, far less attention is being paid to perhaps the most important challenge any country faces when it seeks to improve the heal...
OPENALEX
DOI: https://doi.org/10.1377/hlthaff.12.2.104
Dayun Jeong • Journal of Theoretical and Applied Electronic Commerce Research
(2026)
The rapid evolution of technology characteristics has significantly influenced various sectors, including fashion, in which technology-enabled platforms have increasingly been utilized to enhance personalization and consumer engagement. Thi...
DOAJ
Open Access (DOAJ)
DOI: 10.3390/jtaer21030081