Academic Articles & Research Papers

Crafting Tradition and Innovation: Gulf Sandals

The common name of the traditional Gulf sandal is “Zbeiri Na al”, where “Zbeiri” is the name of the design and “Na al” is the name of the traditional sandal from this region. These sandals embody the fusion of cultural identity and craftsma...

Key driver of textile and apparel industry management: fashion brand ESG and brand reputation

The aim of this study was to develop and validate multidimensional criteria that can be used to evaluate fashion brand ESG management. This research used both qualitative and quantitative research methods to derive multi-dimensional and wid...

European neuro-oncology quality assessment (ENOQUA): A European organization for the research and treatment of cancer (EORTC) brain tumor group research project.

POSITIONING STRATEGIES DEVELOPMENT

The positioning strategy has suffered serious changes in the last few decades, being influenced by the rapid development of competition and the growing focus on specific traits belonging to the market, to the consumer or to the product. The...

DEMOGRAPHIC STUDY ON SMARTPHONE PREFERENCE AMONG STUDENTS IN NIGERIAN UNIVERSITIES

This study investigated smartphone preference among undergraduate and postgraduate students in Nigerian universities. Specifically, the study examined the extent to which students’ demographic attributes such as gender, age, usage exper...

The portfolios with strong brand value: More returns? Lower risk?

This study focuses on the brand value-shareholder return relationship using the approach of Madden et al. (2006) based on Aaker (1991) and compares “Strong Brands Portfolio”, created through brand values in “Turkey's Most Valuable Brands” a...

Identifying and prioritizing strategies for creating and impacting brand identity using the FCM method

AbstractThe aim of the present study is to identify and analyze the strategies for creating and consequences of brand identification using the FCM method. The present study is applicable in terms of its purpose, and exploratory in terms of ...

Consumer engagement on Facebook: modelling its antecedents and consequence

Type of the article: Research Article AbstractThe rapid growth of social media has transformed consumer-brand interactions, making the study of attachment and consumer engagement highly relevant for emerging markets such as the Philippines...

Conceptual System Dynamics and Agent-Based Modelling Simulation of Interorganisational Fairness in Food Value Chains: Research Agenda and Case Studies

System dynamics and agent-based simulation modelling approaches have a potential as tools to evaluate the impact of policy related decision making in food value chains. The context is that a food value chain involves flows of multiple produ...

Product packaging communication in the global market – the analysis of consumer behaviour

Research background: Business activities of international companies primarily focus on the use of marketing instruments to shape global markets. The basic tactic tools employed are those related to the product and its brand. The changes in ...

Consumer Loyalty of Shopee's User in South Sumatera through Experiential Marketing

The ease of getting information on the internet makes the consumers easy to move to other brands. Experiential Marketing is one of the alternative solutions that can be used by Shopee -as one of the players in the online trading industry in...

Dissenting Design

As part of the discipline and practice of design (understood in its broadest sense of «strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, sys...

Corporate Social Responsibility through Collaboration in the Supply Chain: Insights into a More Sustainable Economy

Purpose The purpose of this study is to explore and analyze corporate social responsibility (CSR) as a helpful tool in solving significant societal concerns in countries where there is a greater desire for social and economic growth, such...

Examining the impacts of “local” concessions at major league baseball stadiums

Sports stadiums represent important hospitality entities that generate billions and act as both powerful memorials of and contributors to place and destination image for visitors and locals alike. With increasing entertainment competition a...

Forensic Discrimination of White Architectural Paints via ATR FT-IR Spectroscopy and Chemometrics

The present work entailed the comparative examination and discrimination of white architectural paint samples of different brands/manufacturers. The analysis of this evidence can facilitate exhibiting a linkage between the victim, and the c...

Classical humanitarianism and resilience humanitarianism: making sense of two brands of humanitarian action

Abstract Humanitarian aid has long been dominated by a classical, Dunantist paradigm that was based on the ethics of the humanitarian principles and centred on international humanitarian United Nations agencies and non-governmental organiza...

Politik Kekerabatan dan Kualitas Kandidat di Sulawesi Selatan

This paper aims to elaborate the increase of political kinship phenomenon in South Sulawesi, especially from the perspective of political legacy of a candidate from particular political family. Utilizing a qualitative research method, the p...

Sexy Danes, Tipsy Germans: The Use of Positive Cultural Stereotypes in Nation Branding Efforts

While nation-branding campaigns have become a popular means for governments to attempt to improve their country’s standing on international indexes, such as the Anholt-Gfk Roper Nation Brand Index (NBI), the generally static ranking on such...