MainReads

Discover Books. Explore Knowledge.

Home » Academic Articles & Research Papers

Academic Articles & Research Papers

Search and discover peer-reviewed scholarly literature, open-access articles, and research citations across DOAJ, PubMed Central, and OpenAlex.

Reset
Showing 4 of 4 academic articles

Identifying and prioritizing strategies for creating and impacting brand identity using the FCM method

Milad Amraie, Ali Shariatnejad, Nasim Nazari, Yasaman Changaei • رویکرد‌های نوین در مدیریت و بازاریابی (2025)

AbstractThe aim of the present study is to identify and analyze the strategies for creating and consequences of brand identification using the FCM method. The present study is applicable in terms of its purpose, and exploratory in terms of ...

DOAJ Open Access (DOAJ) DOI: 10.22034/jnamm.2025.547949.1156

Influence of reputation on shareholder value

Runge Christopher • SHS Web of Conferences (2021)

Research background: This paper focuses on the topic of reputation management. Reputation is a social construct. It is based on a person’s opinion of another person, thing, or organization. It is also highly dependent on group interactions ...

DOAJ Open Access (DOAJ) DOI: 10.1051/shsconf/202112902017

Pricing Decision-Making Considering Ambiguity Tolerance in Consumers: Evidence from Recycled Building Material Enterprises

Jie Peng, Yuxi Zou, Hao Zhang, Lianghui Zeng et al. • Systems (2025)

Globally, recycled building materials have attracted much attention, but the ambiguity of the use of recycled building materials makes it difficult for the building material remanufacturer (BMR) to compete with the building material manufac...

DOAJ Open Access (DOAJ) DOI: 10.3390/systems13020098