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From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study

Sayeed Salih, Omayma Husain, Refan Mohamed Almohamedh, Hayfaa tajelsier et al. • Array (2026)

Generative Artificial Intelligence (GAI) is revolutionizing digital marketing by auto-content creation, personalized customer experience, and data-driven decisions. This study conducts a systematic literature review and case study analysis ...

DOAJ Open Access (DOAJ) DOI: 10.1016/j.array.2025.100630

Uncovering Psychographic Segments in Indonesia’s Modest-Fashion Market Using VALS and K‑Means Clustering

Diva Putri Pradani, Yati Rohayati, Tiara Verita Yastica • Indonesian Journal of Business and Entrepreneurship (2026)

Background: The Muslim fashion industry in Indonesia continues to expand rapidly, reflecting the dynamic intersection between cultural values and global-style trends. However, many small and medium-sized enterprises (SMEs) still rely on con...

DOAJ Open Access (DOAJ) DOI: 10.17358/ijbe.12.1.125

Digital strategies and consumer engagement in fashion livestream commerce: A cross-market analysis

Hanadi A. Salhab, Huda Estaitia, Munif Zoubi • Innovative Marketing (2026)

Type of the article: Research Article AbstractLivestream commerce has become an increasingly important channel in digital fashion retail because it integrates entertainment, interaction, and real-time purchasing within a single shopping en...

DOAJ Open Access (DOAJ) DOI: 10.21511/im.22(2).2026.09

Colonic stenting as bridge to surgery versus emergency surgery for management of acute left-sided malignant colonic obstruction: a multicenter randomized trial (Stent-in 2 study)

Scholten Pieter, Grubben Marina JAL, Timmer Robin, van Berkel Anne-Marie et al. • BMC Surgery (2007)

Abstract Background Acute left-sided colonic obstruction is most often caused by malignancy and the surgical treatment is associated with a high mortality and morbidity rate. Moreover, these operated patients end up with a temporary or perm...

DOAJ Open Access (DOAJ) DOI: 10.1186/1471-2482-7-12