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From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study

Sayeed Salih, Omayma Husain, Refan Mohamed Almohamedh, Hayfaa tajelsier et al. • Array (2026)

Generative Artificial Intelligence (GAI) is revolutionizing digital marketing by auto-content creation, personalized customer experience, and data-driven decisions. This study conducts a systematic literature review and case study analysis ...

DOAJ Open Access (DOAJ) DOI: 10.1016/j.array.2025.100630

Digital strategies and consumer engagement in fashion livestream commerce: A cross-market analysis

Hanadi A. Salhab, Huda Estaitia, Munif Zoubi • Innovative Marketing (2026)

Type of the article: Research Article AbstractLivestream commerce has become an increasingly important channel in digital fashion retail because it integrates entertainment, interaction, and real-time purchasing within a single shopping en...

DOAJ Open Access (DOAJ) DOI: 10.21511/im.22(2).2026.09

Clinicopathological features of rare bleeding disorders in high consanguinity population; A retrospective analysis from two tertiary hospitals in Saudi Arabia

Mansour S Aljabry, Fahad Alabbas, Ghaleb Elyamany, Qanita Sedick et al. • Journal of Applied Hematology (2023)

BACKGROUND: Rare bleeding disorder (RBDs) encompasses a deficiency of one or more of FXIII, FXI, FX, FVII, FV, FII, and FI clotting factors, leading to bleeding disorders with variable presentations and outcomes ranging from none or minimal...

DOAJ Open Access (DOAJ) DOI: 10.4103/joah.joah_103_22