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Showing 5 of 5 academic articles

Identifying and prioritizing strategies for creating and impacting brand identity using the FCM method

Milad Amraie, Ali Shariatnejad, Nasim Nazari, Yasaman Changaei • رویکرد‌های نوین در مدیریت و بازاریابی (2025)

AbstractThe aim of the present study is to identify and analyze the strategies for creating and consequences of brand identification using the FCM method. The present study is applicable in terms of its purpose, and exploratory in terms of ...

DOAJ Open Access (DOAJ) DOI: 10.22034/jnamm.2025.547949.1156

A Data-Driven Approach for Enhancing Customer Loyalty through Strategic Business Innovations and Technology Integration

Venkataramana Karri, Polamarasetty Nooka Appa Rao, Gopal Krishna Sanapala, V Vijaya Kumar et al. • Ianna Journal of Interdisciplinary Studies (2025)

Background: Customer trust and loyalty are critical in today’s competitive business environment. Integrating technology, sustainability, and omnichannel approaches has been recognised as a key factor in enhancing customer experience. Howeve...

DOAJ Open Access (DOAJ)

The Effect of Marketing Mix, Brand Image, and Service Quality on Customer Loyalty In Bank BNI Syariah

Ade Sofyan Mulazid, Ligar Fadilah, Yunia Silvia Sesunan • International Journal of Islamic Business and Economics (IJIBEC) (2018)

The objective of research was to find out the effect of marketing mix, brand image, and service quality on customer loyalty in Fatmawati Branch of Bank BNI Syariah. Data employed in this research was primary one; data collection was carried...

DOAJ Open Access (DOAJ) DOI: 10.28918/ijibec.v2i2.1370

How Does Anxiety Affect the Relationship between the Customer and the Omnichannel Systems?

Bui Thanh Khoa, Tran Trong Huynh • Journal of Theoretical and Applied Electronic Commerce Research (2023)

Omnichannel is not just a marketing, e-commerce, or customer support buzzword. This future customer engagement platform helps businesses communicate with customers through centralized channels on a smart interface. It is difficult to achiev...

DOAJ Open Access (DOAJ) DOI: 10.3390/jtaer18010007

WEB 2.0 AND TOURISM: A REVIEW OF THE LITERATURE

Fabrizio GRITTA, Gerardo BOSCO, Mario CALABRESE • Tourism and Hospitality Management (2026)

Purpose – The tourism sector has undergone profound transformations due to digital technologies. The shift from Web 1.0 to Web 2.0 has created an interactive environment characterized by social networks, intermediary platforms, mobile devic...

DOAJ Open Access (DOAJ) DOI: 10.20867/thm.32.2.9