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Social Marketing and Public Health

Jeff French, Clive Blair-Stevens, Dominic McVey, Rowena Merritt • Oxford University Press eBooks (2009)

Social marketing is the application of commercial marketing tools and principles to the design, implementation, and evaluation of health and social behaviour-change programmes. It focuses on target groups within the population, tailoring ca...

OPENALEX DOI: https://doi.org/10.1093/acprof:oso/9780199550692.001.0001

SOCIAL MARKETING IN PUBLIC HEALTH

Sonya A. Grier, Carol A. Bryant • Annual Review of Public Health (2004)

Social marketing, the use of marketing to design and implement programs to promote socially beneficial behavior change, has grown in popularity and usage within the public health community. Despite this growth, many public health profession...

OPENALEX Open Access DOI: https://doi.org/10.1146/annurev.publhealth.26.021304.144610

Behavioral Economics and Public Health

• Oxford University Press eBooks (2015)

Abstract Behavioral Economics and Public Health is the first title to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the beh...

OPENALEX DOI: https://doi.org/10.1093/med/9780199398331.001.0001

Adaptation of the scale of effects of social media on eating behavior in Hungarian university students

Aylin Bayındır-Gümüş, Ebru Öztürk, Mihály Soós • Roczniki Panstwowego Zakladu Higieny (2024)

Background. People live in a technological world, where social media is used very commonly. Social media has effects on eating behaviors, as in other aspects. For this reason, it is important to measure social media effect. Objective. This...

DOAJ Open Access (DOAJ) DOI: 10.32394/rpzh.2024.0295

Social Marketing for Public Health

Diana Chapman Walsh, Rima E. Rudd, Barbara A. Moeykens, Thomas W. Moloney • Health Affairs (1993)

Prologue: At a time when the Clinton administration is promoting fundamental reform of the U.S. health care system, far less attention is being paid to perhaps the most important challenge any country faces when it seeks to improve the heal...

OPENALEX DOI: https://doi.org/10.1377/hlthaff.12.2.104

LASIK Surgery

Megan Yu • Voices in Bioethics (2020)

Photo by Scott Van Daalen on Unsplash INTRODUCTION LASIK surgery, one of the most common elective procedures worldwide, aims to decrease or eliminate the need to wear glasses or contact lenses by reshaping the cornea’s curvature to re...

DOAJ Open Access (DOAJ)

Vehicular ad hoc networks verification scheme based on bilinear pairings and networks reverse fuzzy extraction

Zaid Ameen Abduljabbar, Vincent Omollo Nyangaresi, Ahmed Ali Ahmed, Junchao Ma et al. • Scientific Reports (2025)

Abstract Vehicular Ad-Hoc Networks (VANETs) have facilitated the massive exchange of real-time traffic and weather conditions, which have helped prevent collisions, reduce accidents, and road congestions. This can effectively enhance drivin...

DOAJ Open Access (DOAJ) DOI: 10.1038/s41598-025-15011-x

Influence in the caption: how mega influencers use language in sponsored Instagram posts

Safura Mohamed Kallier-Tar, Monique Du Bruyn • Frontiers in Communication (2026)

Background/IntroductionThe success of influencer marketers' posts on social media often hinges on the influencer's ability to resonate with their audience through the language that they use. By leveraging their unique language cues and comm...

DOAJ Open Access (DOAJ) DOI: 10.3389/fcomm.2026.1799090

National Leaders’ Usage of Twitter in Response to COVID-19: A Sentiment Analysis

Yuming Wang, Stephen M Croucher, Stephen M Croucher, Erika Pearson • Frontiers in Communication (2021)

Twitter is a powerful tool for world leaders to disseminate public health information and to reach citizens. While Twitter, like other platforms, affords world leaders the opportunity to rapidly present information to citizens, the discours...

DOAJ Open Access (DOAJ) DOI: 10.3389/fcomm.2021.732399

Assessing GPT's capabilities in consumer food survey analysis: A comparative approach for understanding food technophobia and novel protein perceptions

Peihua Ma, Si Chen, Wenfan Su, Jiping Sheng et al. • Journal of Agriculture and Food Research (2025)

This study explores the application of GPT models for automating consumer food survey analysis, focusing on Chinese consumers' acceptance of plant-based foods, cultured meat, insect-based proteins, and microbial proteins. Traditional survey...

DOAJ Open Access (DOAJ) DOI: 10.1016/j.jafr.2025.102086

Human Behavior Analysis: A Comprehensive Survey on Techniques, Applications, Challenges, and Future Directions

Siham Essahraui, Ismail Lamaakal, Yassine Maleh, Khalid El Makkaoui et al. • IEEE Access (2025)

Human Behavior Analysis (HBA) has emerged as a critical interdisciplinary field, combining psychology, sociology, artificial intelligence, and data science to model, understand, and predict human behavior across diverse domains. This paper ...

DOAJ Open Access (DOAJ) DOI: 10.1109/ACCESS.2025.3589938

Distribution of Marbling Throughout the M. Longissimus Thoracis et Lumborum of Beef Carcasses Using an Instrument-Grading System

Clinton E. Walenciak, Dale R Woerner, Michael J. Colle, Phillip D. Bass et al. • Meat and Muscle Biology (2018)

Beef Loin, Strip Loins (IMPS #180; n = 20) with marbling scores between Modest00 and Modest30 at the 12th and 13th rib interface of the M. longissimus thoracis et lumborum (LL) were collected. Each strip loin was fabricated into 6 samples t...

DOAJ Open Access (DOAJ) DOI: 10.22175/mmb2018.04.0005

Deep learning applications and challenges in big data analytics

Maryam Mousaarab Najafabadi, Flavio Villanustre, Taghi M. Khoshgoftaar, Naeem Seliya et al. • Journal Of Big Data (2015)

Abstract Big Data Analytics and Deep Learning are two high-focus of data science. Big Data has become important as many organizations both public and private have been collecting massive amounts of domain-specific information, which can con...

OPENALEX cc-by DOI: https://doi.org/10.1186/s40537-014-0007-7

MARKETING ACTIVITIES OF IT COMPANIES: INFORMATION AND ORGANISATIONAL CAPABILITIES FOR DIGITAL PRODUCT DEVELOPMENT

Kostiantyn Fuks • Green, Blue and Digital Economy Journal (2024)

The purpose of this article is to provide a comprehensive examination of the informational and organisational capabilities of marketing activities in the market for digital products and services. It highlights the importance of data analysi...

DOAJ Open Access (DOAJ) DOI: 10.30525/2661-5169/2024-1-4

Machine learning and its applications: A review

Sheena Angra, Sachin Ahuja • International Conference on Big Data Analytics and Computational Intelligence (ICBDAC) (2017)

Nowadays, large amount of data is available everywhere. Therefore, it is very important to analyze this data in order to extract some useful information and to develop an algorithm based on this analysis. This can be achieved through data m...

OPENALEX DOI: https://doi.org/10.1109/icbdaci.2017.8070809