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How do Tourists Perceive Risk and Develop Travel Preparedness? Influence of Destination Attributes and Knowledge

Fitri Rahmafitria, Heri Puspito Diyah Setiyorini, Purna Hindayani, Hera Oktadiana et al. • Jurnal Manajemen Hutan Tropika (2025)

This study explores how destination attributes, such as accessibility, natural attractions, facilities, and disaster knowledge, influence tourists' risk perceptions, ultimately shaping their travel preparedness. Data were collected through ...

DOAJ Open Access (DOAJ) DOI: 10.7226/10.7226/jtfm.31.2.171

Changes in the inflation expectations of consumers and professionals during the Russian invasion of Ukraine: The case of Ukraine and Poland

Szyszko Magdalena, Kliber Agata, Motuzka Olena • International Journal of Management and Economics (2025)

We use causal inference analysis with Bayesian structural time series modelling to identify the changes in the direction and amplitude of Ukrainian and Polish consumer and professional inflation expectations after the outbreak of war in Ukr...

DOAJ Open Access (DOAJ) DOI: 10.2478/ijme-2025-0012

Digital Marketing Strategies and Guest Booking Behavior in Hospitality: A Narrative Literature Review in the Philippines

Nicole Marion Polines, Nora Mendoza, Jordan Ortaleza, Rey Eliseo Regidor • JPAIR (2026)

The hospitality industry has been reshaped by digital transformation, with hotels and resorts increasingly relying on online platforms to attract and convert guests. This narrative literature review synthesizes studies published between 201...

DOAJ Open Access (DOAJ) DOI: 10.7719/jpair.v65i1.1017

Podcasting: An innovative tool for enhanced osteoarthritis education and research dissemination

Ali Mobasheri, Kerry E. Costello • Osteoarthritis and Cartilage Open (2021)

Podcasts are portable digital audio files that have become a powerful medium in higher education and an indispensable tool in continuing medical education. This article reviews the best sources for educational podcasts on osteoarthritis (OA...

DOAJ Open Access (DOAJ) DOI: 10.1016/j.ocarto.2020.100130

Covert marketing in Social commerce: Muslim Consumers' Perception of Viral Products in the Perspective of Islamic Business Ethics

Mohammad Saiful Rifai, Fatkhur Rohman Albanjari, Mukhamad Rinda Rifa’i, Fadilla Muhammad Mahdi et al. • Jurnal Iqtisad (2026)

This study is motivated by the rapid development of increasingly creative digital marketing strategies that may raise ethical concerns when conducted without transparency. This study aims to analyze Muslim consumer perceptions of covert mar...

DOAJ Open Access (DOAJ) DOI: 10.31942/iq.v13i1.15720

Analysis of Effective Digital Communication in Travel Blog Business Models

Stefanie Madriz, Santiago Tejedor • Communication & Society (Formerly Comunicación y Sociedad) (2020)

The tourism industry has been affected dramatically by the appearance of the Web 2. This research aims to perform a clear and measurable evaluation of a varied sample of ten of these travel blogs and their application of the Web 2.0 attribu...

DOAJ Open Access (DOAJ) DOI: 10.15581/003.33.4.75-87

The Influence of Influencer Marketing Content on the TikTok Platform on Consumer Buying Interest (Case Study of Labubu Blind Box Products at Popmart, Bandung City in 2026)

Diva Aulia, Leni Cahyani, Laksmi Saraswati • Indonesian Interdisciplinary Journal of Sharia Economics (2026)

This research discusses the influence of content marketing and influencer marketing on the TikTok platform on consumer buying interest in Blind Box Labubu products at Pop Mart Bandung City. This research is motivated by the increasing use o...

DOAJ Open Access (DOAJ) DOI: 10.31538/iijse.v9i2.10481

PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA STARTUP BIKE RENTAL BANANAZ BALI

Alicia Sastra Millenium, I Wayan Suardana, I Made Kusuma Negara • Jurnal IPTA (2021)

The increase in international tourist every year on the island of Bali is used by tourism entrepreneurs to help the government increase regional and the state revenues. The need for transportation for travel activities provides an opportuni...

DOAJ Open Access (DOAJ) DOI: 10.24843/IPTA.2021.v09.i01.p17

How to promote repurchase intention toward Covid-19 antigen test kits: Evidence from Thai consumers

Long Kim, Thanapa Chouykaew, Siwarit Pongsakornrungsilp, Teerasak Jindabot et al. • Innovative Marketing (2023)

Promoting repurchase intention to existing consumers is a crucial advantage that helps businesses manage sufficient supply for their customers and ensure their business sustainability. Business managers must understand factors that can sign...

DOAJ Open Access (DOAJ) DOI: 10.21511/im.19(1).2023.16

Digital Marketing Strategies in the Public Sector of Tourism: Enhancing Promotion and Engagement in the Tourism Industry

Ahmad Wahidiyat Haedar • Jurnal Ilmiah Ilmu Administrasi Publik (2023)

This research aims to investigate the effectiveness of digital marketing strategies in the public sector of tourism and their role in enhancing promotion and engagement within the tourism industry. The background of the study highlights the...

DOAJ Open Access (DOAJ) DOI: 10.26858/jiap.v13i1.47689

Clustering TV Viewing Behavior for Digital Twin Construction Using Television Viewing History Data

Daiki Mayumi, Hiroki Matsuda, Tetsuya Yokota, Taichi Sakakibara et al. • IEEE Access (2025)

This study presents the construction of the first digital twin utilizing non-identifiable television viewing history data. As the media landscape continues to evolve, understanding viewer behavior has become increasingly crucial. By simulat...

DOAJ Open Access (DOAJ) DOI: 10.1109/ACCESS.2025.3630660

Exploring the Relationship Between Visual Aesthetics and Social Commerce Through Visual Information Adoption Unimodel

Yongzhong Yang, Yunyan Tang, Yu Zhang, Ruo Yang • Frontiers in Psychology (2021)

The visual revolution and attention economy of the digital world have put visual aesthetic communication into the primary position of social media marketing. However, this phenomenon remains underexplored within social commerce research. Th...

DOAJ Open Access (DOAJ) DOI: 10.3389/fpsyg.2021.700180

SCIENTIFIC AND METHODOLOGICAL APPROACHES TO A COMPREHENSIVE ASSESSMENT OF THE COMPETITIVE POTENTIAL OF ENTERPRISES AND TERRITORIES

Alla Rusnak, Iryna Nadtochii, Olena Pulianovych • Baltic Journal of Economic Studies (2023)

The purpose of the article is to generalize and substantiate scientific and methodological approaches to a comprehensive assessment of the competitive potential of enterprises and territories. The methodology of the comprehensive study made...

DOAJ Open Access (DOAJ) DOI: 10.30525/2256-0742/2023-9-2-164-171

Development of Quantum Circuit Architecture on Quantum Perceptron Algorithm for Classification of Marketing Bank Data 

Mochamad Wahyudi, Solikhun Solikhun • Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) (2023)

The creation of quantum circuit architecture based on the quantum perceptron algorithm to classify marketing bank data is proposed in this work. A quantum circuit is a quantum gate made up of two quantum gates. Quantum bits are used in this...

DOAJ Open Access (DOAJ) DOI: 10.29207/resti.v7i1.4526

Quantum computing applications for Internet of Things

Mritunjay Shall Peelam, Anjaney Asreet Rout, Vinay Chamola • IET Quantum Communication (2023)

Abstract The rapidly developing discipline of quantum computing (QC) employs ideas from quantum physics to improve the performance of traditional computers and other devices. Because of the dramatically improved speed at which it processes ...

OPENALEX cc-by-nc-nd DOI: https://doi.org/10.1049/qtc2.12079

Quantum computing for market research

Laura Sáez‐Ortuño, Rubén Huertas-García, Santiago Forgas‐Coll, Javier Sánchez et al. • Journal of Innovation & Knowledge (2024)

The digital ecosystem continues to expand around the world and is revolutionising the way markets are researched. Indeed, consumer experiences are advertised and disseminated through so many channels and media that it has become a major cha...

OPENALEX cc-by-nc-nd DOI: https://doi.org/10.1016/j.jik.2024.100510