Academic Articles & Research Papers

A Measure of Market Orientation: Development and Validation in a Different Cultural Context

For several decades, researchers and marketing practitioners have proclaimed that the adoption of a consumer-oriented philosophy is the key to developing and maintaining a sustainable competitive advantage for a business operating in a hig...

Using ERP Systems to Transform Business Processes: A Case Study at a Precession Engineering Company

Enterprises nowadays strive to keep transforming their business processes in accordance with the fastchanging customer demands so as to survive the intense global competition. In an attempt to provide practitioners with an insight into ERP ...

Attitude and the Mediating Role in Online Food Delivery Continuance Intention

Background: The online food delivery (OFD) sector has grown rapidly in Indonesia, necessitating scholarly examination of consumer behavior beyond initial adoption to understand continuance patterns in technology-enabled consumption. Purpo...

The Effect of Diversification Strategies on Inventory Performance

Today, with rapid and sustained changes in business markets, a growing number of companies have turned diversification into new product segments or global markets by shifting their business to increase the importance of long-term financial ...

Os determinantes psicológicos do consumidor verde

Nos últimos anos tem-se verificado uma preocupação crescente em relação à temática ambiental na população em geral, nos consumidores, nos governos, nas empresas e nos investigadores. Efetivamente, os consumidores têm consciência de que o...

RESTful API Implementation in Making a Master Data Planogram Using the Flask Framework (Case Study: PT Sumber Alfaria Trijaya, Tbk)

One of developing  retail company and is one of the biggest retail companies in Indonesia, namely Alfamart which is owned by PT. Sumber Alfaria Trijaya, Tbk. Alfamart must have the best marketing strategy and increase innovation for the sa...

The human factor as a comparative marketing advantage of the Republic of Serbia in the new economic and geopolitical circumstances

Today in the new economic and geopolitical circumstances, in the era of globalization with which the world is affected, each individual country has the difficult task to allocate for something and on this basis quality economic and politica...

Bridging the Smart Tourism Skills Gap: Industry Perspectives on Fourth Industrial Revolution Competencies and Curriculum Transformation in Tourism Education

The aim of this study is to explore the adoption of Smart Tourism (ST) and Fourth Industrial Revolution (4IR) skills demanded by the tourism industry, graduate preparedness, and curriculum alignment in accommodation establishments in KwaZul...

Construction of Integrated Platform for Eco-Sustainable Tourism and Marketing in Southeast Asia Based on Machine Learning

Southeast Asia is one of the most popular tourist destinations in the world, and its tourism model is mainly based on ecological and sustainable tourism characteristics. It is a special practical exploration of this region. However, with th...

Supporting Luxury Hotel Recovered in Times of COVID-19 by Applying TRIZ Method: A Case Study in Taiwan

The current COVID-19 pandemic, which is alarming for another global economic recession, puts the sustainable development of the tourism system under high consideration. The tourism industry is a key generator of foreign exchange across the ...

Fostering Advocacy Behavior of Employees: A Corporate Social Responsibility Perspective From the Hospitality Sector

Considering the stiff competitiveness situation in every sector, promoting the advocacy behavior of employees is of seminal importance for an organization. With this regard, the hospitality sector has no exceptions, however, a review of the...

SLOW FOOD AND TOURISM DEVELOPMENT: A CASE STUDY OF SLOW FOOD TOURISM IN UTTARAKHAND, INDIA

Slow food has emerged as an unexplored contributor to promotion of local tourism. The objective of the present study is three-fold; to identify the various slow food being served in Uttarakhand, to recognize scope of development of slow foo...

Exploring Pattaya’s tourism DNA: a mixed-method approach for revisit intention

This study investigates the structural and symbolic foundations of Pattaya’s tourism identity using a mixed-methods approach that integrates thematic qualitative analysis with Partial Least Squares Structural Equation Modeling (PLS-SEM). It...

Lives of the Lonely: How Collaborative Consumption Services Can Alleviate Social Isolation

TOURISTS’ PERCEPTION OF ECOTOURISM DEVELOPMENT IN LAGOS NIGERIA: THE CASE OF LEKKI CONSERVATION CENTRE

This study examined tourists’ perception of ecotourism services in Lagos, Nigeria, with the specificity of the Lekki Conservation Centre. Specific objectives were to identify the elements of tourists’ demand concerning destination loyalty i...

Innovation and marketing strategies for PDO products: the case of “Parmigiano Reggiano” as an ingredient

Typical products can contribute to socio-economic development of their place of origin if they are able to take part in the logic of the global market. The aim of this research is to examine one type of innovation, the use of PDO products a...

Prime Journal of Business Administration and Management

Prime Journal of Business Administration and Management encompasses all areas of  Business Administration and Management  such as  general management, business law, public responsibility and ethics, marketing theory and applications, busine...

Modern Business Administration

Part 1 Management principles: nature of management business and its external environment corporate strategy and planning organizing directing controlling. Part 2 Management in action: marketing and sales management production human resource...

Scholarly Journal of Business Administration

Scholarly Journal of Business Administration (ISSN 2276-7126) publishes high-quality solicited and unsolicited articles, in English, in all areas of areas of general management, business law, business ethics and corporate social responsibil...

Driving sustainable consumption: how social influence, brand image, and perceived quality shape Thai Gen Z’s purchase intentions

In recent years, sustainability has been receiving attention across various academic disciplines and businesses, particularly in consumer behavior. However, limited studies employ the sociological perspective and brand image to understand h...