Artificial Intelligence
Christina L. McDowell Marinchak, Edward Forrest, Bogdan Hoanca • International Journal of E-Entrepreneurship and Innovation
(2018)
As marketers and consumers simultaneously adopt artificial intelligence (AI) services and applications, the dynamic of the process of exchange between the buyer and seller in the marketplace is being fundamentally altered. This article revi...
OPENALEX
DOI:
https://doi.org/10.4018/ijeei.2018070102