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From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study

Sayeed Salih, Omayma Husain, Refan Mohamed Almohamedh, Hayfaa tajelsier et al. • Array (2026)

Generative Artificial Intelligence (GAI) is revolutionizing digital marketing by auto-content creation, personalized customer experience, and data-driven decisions. This study conducts a systematic literature review and case study analysis ...

DOAJ Open Access (DOAJ) DOI: 10.1016/j.array.2025.100630

Uncovering Psychographic Segments in Indonesia’s Modest-Fashion Market Using VALS and K‑Means Clustering

Diva Putri Pradani, Yati Rohayati, Tiara Verita Yastica • Indonesian Journal of Business and Entrepreneurship (2026)

Background: The Muslim fashion industry in Indonesia continues to expand rapidly, reflecting the dynamic intersection between cultural values and global-style trends. However, many small and medium-sized enterprises (SMEs) still rely on con...

DOAJ Open Access (DOAJ) DOI: 10.17358/ijbe.12.1.125

Changing Attitudes Towards Research Through a Course-based Undergraduate Research Experience

Keith Brazendale, Michael Rovito, Jeanette Garcia • Journal of the Scholarship of Teaching and Learning (2024)

Studies show undergraduate students typically view research-focused educational courses negatively, with students reporting feelings of anxiety, difficulty, detachment, and reduced perceptions of relevancy to their own life. Course-based un...

DOAJ Open Access (DOAJ)

Risk Stratification of Elderly Patients Undergoing Spinal Surgery Using the Modified Frailty Index

Barry Ting Sheen Kweh MBBS, Hui Qing Lee BMSc, MBBS, Terence Tan BMSc, MBBS, Kim Siong Tew MBBS et al. • Global Spine Journal (2023)

Study Design: Retrospective cohort. Objectives: To validate the 11-item modified Frailty Index (mFI) as a perioperative risk stratification tool in elderly patients undergoing spine surgery. Methods: All consecutive cases of spine surgery i...

DOAJ Open Access (DOAJ) DOI: 10.1177/2192568221999650

Guidelines for information about therapy experiments: a proposal on best practice for recording experimental data on cancer therapy

González-Beltrán Alejandra N, Yong May Y, Dancey Gairin, Begent Richard • BMC Research Notes (2012)

Abstract Background Biology, biomedicine and healthcare have become data-driven enterprises, where scientists and clinicians need to generate, access, validate, interpret and integrate different kinds of experimental and patient-related dat...

DOAJ Open Access (DOAJ) DOI: 10.1186/1756-0500-5-10

Quantifying the Impact of Adaptive Space and Inclusive Design on User Experience in Exhibition Halls: A Mixed-Methods Study in Wuhan, China

Yong Zhang, Salmiah bt Abdul Hamid, Leilei Shi • Buildings (2026)

As exhibition halls become highly adaptable and technology-driven, they risk excluding aging demographics due to cognitive barriers. Addressing the empirical gap regarding this tension, this study validates a quantitative evaluation model b...

DOAJ Open Access (DOAJ) DOI: 10.3390/buildings16183686

The Aesthetic Characteristics of the Trompe L'oeil Art in Fashion Design

Prof. Duha Mustafa Al-Demerdash, Lecturer / Kariman Ali Beck Abdul Rahman, Demonstrator / Nihal Nabil Youssef • Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm (2024)

The purpose of this study is to make a contribution to the development of creative fashion culture through the expansion of creative fields in the fashion design area and also the combination of fashion and art techniques, by classifying th...

DOAJ Open Access (DOAJ) DOI: 10.21608/JSOS.2023.194179.1368

Development of Hemp-Containing Denim Fabrics: A Comparative Study of Mechanical and Dimensional Properties

Gamze Okyay Sezer • Journal of Natural Fibers (2026)

Increasing environmental impact of conventional cotton denim production and concerns regarding cotton cultivation under changing climatic conditions have intensified the search for more sustainable raw material alternatives. Hemp is a promi...

DOAJ Open Access (DOAJ) DOI: 10.1080/15440478.2026.2734659

Apply of traditional cultural symbols into fashion design based on Cross-cultural communication

Zou Yixin, Joneurairatana Eakachat • E3S Web of Conferences (2020)

Due to the popularity and importance of cross-cultural communication in our daily life, many countries have carried out various cross-cultural communication activities and researches. However, there is still a big research scope for the stu...

DOAJ Open Access (DOAJ) DOI: 10.1051/e3sconf/202017902081

Polyphenols and Pharmacological Screening of a Monarda fistulosa L. dry Extract Based on a Hydrodistilled Residue By-Product

Mariia Shanaida, Nataliia Hudz, Izabela Jasicka-Misiak, Piotr P. Wieczorek • Frontiers in Pharmacology (2021)

This study aimed to determine the composition and content of polyphenols in the dry extract obtained from the hydrodistilled residue by-product of the wild bergamot (Monarda fistulosa L., Lamiaceae Martinov family) herb (MFDE) and to evalua...

DOAJ Open Access (DOAJ) DOI: 10.3389/fphar.2021.563436

Evaluation of recombinant activated protein C for severe sepsis at a tertiary academic medical center

Anger KE, DeGrado JR, Greenwood BC, Cohen SA et al. • Therapeutics and Clinical Risk Management (2013)

Kevin E Anger,1 Jeremy R DeGrado,1 Bonnie C Greenwood,1 Steven A Cohen,2 Paul M Szumita1 1Department of Pharmacy, Brigham and Women’s Hospital, Boston, MA, USA; 2Department of Family Medicine and Population Health, Division of Epidemi...

DOAJ Open Access (DOAJ)

Generation Scotland: Linking all the records we can

Archie Campbell, Robin Flaig, Cathie Sudlow • International Journal of Population Data Science (2023)

Objectives We started a family-based genetic epidemiology study in 2006-11 which recruited ~24,000 adult volunteers from ~7000 families across Scotland with consent for follow-up through medical record linkage and re-contact. In 2022-23 we ...

DOAJ Open Access (DOAJ) DOI: 10.23889/ijpds.v8i2.2347

Pollination and Essential Oil Production of <i>Lavandula angustifolia</i> Mill. (Lamiaceae)

Riley B. Jackson, Tyler M. Wilson, Joseph S. Wilson, Zabrina Ruggles et al. • International Journal of Plant Biology (2025)

Lavandula angustifolia Mill., lavender, is an aromatic plant in the Lamiaceae family. Lavender, which is native to the Mediterranean region but cultivated throughout the world, is an important economic plant. Several studies have investigat...

DOAJ Open Access (DOAJ) DOI: 10.3390/ijpb16030072

Pterocarpus santalinus (Red Sanders) an Endemic, Endangered Tree of India: Current Status, Improvement and the Future

AN Arunkumar, G Joshi • Journal of Tropical Forestry and Environment (2014)

Pterocarpus santalinus (Family – Fabaceae) popularly known as Red Sanders is an endemic species confined to Southern parts of Eastern Ghats of India specially in Andhra Pradesh. Heartwood of Red Sanders has high demand in domestic as well a...

DOAJ Open Access (DOAJ)

Clinicopathological features of rare bleeding disorders in high consanguinity population; A retrospective analysis from two tertiary hospitals in Saudi Arabia

Mansour S Aljabry, Fahad Alabbas, Ghaleb Elyamany, Qanita Sedick et al. • Journal of Applied Hematology (2023)

BACKGROUND: Rare bleeding disorder (RBDs) encompasses a deficiency of one or more of FXIII, FXI, FX, FVII, FV, FII, and FI clotting factors, leading to bleeding disorders with variable presentations and outcomes ranging from none or minimal...

DOAJ Open Access (DOAJ) DOI: 10.4103/joah.joah_103_22

A [4Fe-4S] cluster resides at the active center of phosphomevalonate dehydratase, a key enzyme in the archaeal modified mevalonate pathway

Mutsumi Komeyama, Kohsuke Kanno, Hiroyuki Mino, Yoko Yasuno et al. • Frontiers in Microbiology (2023)

The recent discovery of the archaeal modified mevalonate pathway revealed that the fundamental units for isoprenoid biosynthesis (isopentenyl diphosphate and dimethylallyl diphosphate) are biosynthesized via a specific intermediate, trans-a...

DOAJ Open Access (DOAJ) DOI: 10.3389/fmicb.2023.1150353

Women’s perception about the discovery of breast cancer amid the covid-19 pandemic

Simone Meira Carvalho, Camilla de Abrahão Andrade, Mariana Barbosa Leite Sérgio Ferreira, Karine Soriana Silva de Souza et al. • PLoS ONE (2023)

Background Breast cancer is considered a health problem at a worldwide level. In Brazil, the South and Southeast regions have the highest mortality rates. Understanding how they dealt with the diagnostic of a stigmatized disease amid the CO...

DOAJ Open Access (DOAJ)