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From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study

Sayeed Salih, Omayma Husain, Refan Mohamed Almohamedh, Hayfaa tajelsier et al. • Array (2026)

Generative Artificial Intelligence (GAI) is revolutionizing digital marketing by auto-content creation, personalized customer experience, and data-driven decisions. This study conducts a systematic literature review and case study analysis ...

DOAJ Open Access (DOAJ) DOI: 10.1016/j.array.2025.100630

Uncovering Psychographic Segments in Indonesia’s Modest-Fashion Market Using VALS and K‑Means Clustering

Diva Putri Pradani, Yati Rohayati, Tiara Verita Yastica • Indonesian Journal of Business and Entrepreneurship (2026)

Background: The Muslim fashion industry in Indonesia continues to expand rapidly, reflecting the dynamic intersection between cultural values and global-style trends. However, many small and medium-sized enterprises (SMEs) still rely on con...

DOAJ Open Access (DOAJ) DOI: 10.17358/ijbe.12.1.125

Digital strategies and consumer engagement in fashion livestream commerce: A cross-market analysis

Hanadi A. Salhab, Huda Estaitia, Munif Zoubi • Innovative Marketing (2026)

Type of the article: Research Article AbstractLivestream commerce has become an increasingly important channel in digital fashion retail because it integrates entertainment, interaction, and real-time purchasing within a single shopping en...

DOAJ Open Access (DOAJ) DOI: 10.21511/im.22(2).2026.09

An interdisciplinary team communication framework and its application to healthcare 'e-teams' systems design

MacKenzie Patricia, Fox Lee, Cloutier-Fisher Denise, Boyle Michael et al. • BMC Medical Informatics and Decision Making (2009)

Abstract Background There are few studies that examine the processes that interdisciplinary teams engage in and how we can design health information systems (HIS) to support those team processes. This was an exploratory study with two purpo...

DOAJ Open Access (DOAJ) DOI: 10.1186/1472-6947-9-43

Lemongrass (Cymbopogon Flexuosus Steud.) wats treated textile: A control measure against vector-borne diseases

Latika Bhatt, Ravindra D. Kale • Heliyon (2019)

Mosquito-borne diseases are one of the major threats to human health. The long-term use of synthetic repellents has made mosquitoes resistant to them leading to search for novel methods of mosquito control. In the present study, we have dev...

DOAJ Open Access (DOAJ) DOI: 10.1016/j.heliyon.2019.e02842

Risk Stratification of Elderly Patients Undergoing Spinal Surgery Using the Modified Frailty Index

Barry Ting Sheen Kweh MBBS, Hui Qing Lee BMSc, MBBS, Terence Tan BMSc, MBBS, Kim Siong Tew MBBS et al. • Global Spine Journal (2023)

Study Design: Retrospective cohort. Objectives: To validate the 11-item modified Frailty Index (mFI) as a perioperative risk stratification tool in elderly patients undergoing spine surgery. Methods: All consecutive cases of spine surgery i...

DOAJ Open Access (DOAJ) DOI: 10.1177/2192568221999650

Key driver of textile and apparel industry management: fashion brand ESG and brand reputation

Heeseung Yu, Minhwan Ahn, Eunkyoung Han • Frontiers in Environmental Science (2023)

The aim of this study was to develop and validate multidimensional criteria that can be used to evaluate fashion brand ESG management. This research used both qualitative and quantitative research methods to derive multi-dimensional and wid...

DOAJ Open Access (DOAJ) DOI: 10.3389/fenvs.2023.1140004

The Aesthetic Characteristics of the Trompe L'oeil Art in Fashion Design

Prof. Duha Mustafa Al-Demerdash, Lecturer / Kariman Ali Beck Abdul Rahman, Demonstrator / Nihal Nabil Youssef • Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm (2024)

The purpose of this study is to make a contribution to the development of creative fashion culture through the expansion of creative fields in the fashion design area and also the combination of fashion and art techniques, by classifying th...

DOAJ Open Access (DOAJ) DOI: 10.21608/JSOS.2023.194179.1368

Colonic stenting as bridge to surgery versus emergency surgery for management of acute left-sided malignant colonic obstruction: a multicenter randomized trial (Stent-in 2 study)

Scholten Pieter, Grubben Marina JAL, Timmer Robin, van Berkel Anne-Marie et al. • BMC Surgery (2007)

Abstract Background Acute left-sided colonic obstruction is most often caused by malignancy and the surgical treatment is associated with a high mortality and morbidity rate. Moreover, these operated patients end up with a temporary or perm...

DOAJ Open Access (DOAJ) DOI: 10.1186/1471-2482-7-12

Polyphenols and Pharmacological Screening of a Monarda fistulosa L. dry Extract Based on a Hydrodistilled Residue By-Product

Mariia Shanaida, Nataliia Hudz, Izabela Jasicka-Misiak, Piotr P. Wieczorek • Frontiers in Pharmacology (2021)

This study aimed to determine the composition and content of polyphenols in the dry extract obtained from the hydrodistilled residue by-product of the wild bergamot (Monarda fistulosa L., Lamiaceae Martinov family) herb (MFDE) and to evalua...

DOAJ Open Access (DOAJ) DOI: 10.3389/fphar.2021.563436

Evaluation of recombinant activated protein C for severe sepsis at a tertiary academic medical center

Anger KE, DeGrado JR, Greenwood BC, Cohen SA et al. • Therapeutics and Clinical Risk Management (2013)

Kevin E Anger,1 Jeremy R DeGrado,1 Bonnie C Greenwood,1 Steven A Cohen,2 Paul M Szumita1 1Department of Pharmacy, Brigham and Women’s Hospital, Boston, MA, USA; 2Department of Family Medicine and Population Health, Division of Epidemi...

DOAJ Open Access (DOAJ)

Complete mitochondrial genome sequence of Koelreuteria paniculata (Sapindaceae) and comparative analysis within the family Sapindaceae

Young-Ho Ha, Jei-Wan Lee, Ji-Young Ahn • Scientific Reports (2026)

Abstract Koelreuteria paniculata (Sapindaceae) is an economically and culturally important species with ornamental traits, durable wood, and medicinal use. Plant mitochondrial (MT) genomes exhibit complex structures and variations in size. ...

DOAJ Open Access (DOAJ) DOI: 10.1038/s41598-026-53883-9

Terpenoids and Related Compounds from Plants of the Family Compositae (Asteraceae)

Yasunori Yaoita, Masao Kikuchi, Koichi Machida • Natural Product Communications (2012)

This review will summarize the authors’ studies on the structures of terpenoids and related compounds from plants of the family Compositae (Asteraceae). Eighty three new compounds have been obtained and characterized from seven species of t...

DOAJ Open Access (DOAJ) DOI: 10.1177/1934578X1200700430

Clinicopathological features of rare bleeding disorders in high consanguinity population; A retrospective analysis from two tertiary hospitals in Saudi Arabia

Mansour S Aljabry, Fahad Alabbas, Ghaleb Elyamany, Qanita Sedick et al. • Journal of Applied Hematology (2023)

BACKGROUND: Rare bleeding disorder (RBDs) encompasses a deficiency of one or more of FXIII, FXI, FX, FVII, FV, FII, and FI clotting factors, leading to bleeding disorders with variable presentations and outcomes ranging from none or minimal...

DOAJ Open Access (DOAJ) DOI: 10.4103/joah.joah_103_22

A [4Fe-4S] cluster resides at the active center of phosphomevalonate dehydratase, a key enzyme in the archaeal modified mevalonate pathway

Mutsumi Komeyama, Kohsuke Kanno, Hiroyuki Mino, Yoko Yasuno et al. • Frontiers in Microbiology (2023)

The recent discovery of the archaeal modified mevalonate pathway revealed that the fundamental units for isoprenoid biosynthesis (isopentenyl diphosphate and dimethylallyl diphosphate) are biosynthesized via a specific intermediate, trans-a...

DOAJ Open Access (DOAJ) DOI: 10.3389/fmicb.2023.1150353

Women’s perception about the discovery of breast cancer amid the covid-19 pandemic

Simone Meira Carvalho, Camilla de Abrahão Andrade, Mariana Barbosa Leite Sérgio Ferreira, Karine Soriana Silva de Souza et al. • PLoS ONE (2023)

Background Breast cancer is considered a health problem at a worldwide level. In Brazil, the South and Southeast regions have the highest mortality rates. Understanding how they dealt with the diagnostic of a stigmatized disease amid the CO...

DOAJ Open Access (DOAJ)

Chemosensory-Related Genes in Marine Copepods

Vittoria Roncalli, Marco Uttieri, Iole Di Capua, Chiara Lauritano et al. • Marine Drugs (2022)

Living organisms deeply rely on the acquisition of chemical signals in any aspect of their life, from searching for food, mating and defending themselves from stressors. Copepods, the most abundant and ubiquitous metazoans on Earth, possess...

DOAJ Open Access (DOAJ) DOI: 10.3390/md20110681