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Development and validation of the Customer Engagement Orientation scale: Assessing firms’ customer engagement orientation and its impact on performance

Katarzyna Żyminkowska, Izabela Kowalik, Agnieszka Pleśniak • Entrepreneurial Business and Economics Review (2025)

Objective: The article aims to develop and validate a new scale – Customer Engagement Orientation (CENOR) – to measure a firm’s customer engagement orientation and to provide evidence of its impact on firm performance. Although customer eng...

DOAJ Open Access (DOAJ) DOI: 10.15678/EBER.2025.130302

Design of an improved model using federated learning and LSTM autoencoders for secure and transparent blockchain network transactions

R. Vijay Anand, G. Magesh, I. Alagiri, Madala Guru Brahmam et al. • Scientific Reports (2025)

Abstract With the advancement of this digital era and the emergence of DApps and Blockchain, secure, robust and transparent network transaction has become invaluable today. These traditional methods of securing the transactions and maintain...

DOAJ Open Access (DOAJ) DOI: 10.1038/s41598-024-83564-4

From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study

Sayeed Salih, Omayma Husain, Refan Mohamed Almohamedh, Hayfaa tajelsier et al. • Array (2026)

Generative Artificial Intelligence (GAI) is revolutionizing digital marketing by auto-content creation, personalized customer experience, and data-driven decisions. This study conducts a systematic literature review and case study analysis ...

DOAJ Open Access (DOAJ) DOI: 10.1016/j.array.2025.100630

An interdisciplinary team communication framework and its application to healthcare 'e-teams' systems design

MacKenzie Patricia, Fox Lee, Cloutier-Fisher Denise, Boyle Michael et al. • BMC Medical Informatics and Decision Making (2009)

Abstract Background There are few studies that examine the processes that interdisciplinary teams engage in and how we can design health information systems (HIS) to support those team processes. This was an exploratory study with two purpo...

DOAJ Open Access (DOAJ) DOI: 10.1186/1472-6947-9-43

Guidelines for information about therapy experiments: a proposal on best practice for recording experimental data on cancer therapy

González-Beltrán Alejandra N, Yong May Y, Dancey Gairin, Begent Richard • BMC Research Notes (2012)

Abstract Background Biology, biomedicine and healthcare have become data-driven enterprises, where scientists and clinicians need to generate, access, validate, interpret and integrate different kinds of experimental and patient-related dat...

DOAJ Open Access (DOAJ) DOI: 10.1186/1756-0500-5-10

Efficient Massive Contents Distribution Strategy for P2P Using Sensor Smart Network

Mi-Young Kang, Ji-Seung Nam • International Journal of Distributed Sensor Networks (2015)

An important problem in many P2P applications is how to efficiently disseminate massive contents from multiple sources to multiple receivers on the Internet. A successful model used for analyzing this problem is a graph that consisted of no...

DOAJ Open Access (DOAJ) DOI: 10.1155/2015/569063

Pharmacological activities and mechanisms of action of Pogostemon cablin Benth: a review

Chen Junren, Xie Xiaofang, Li Mengting, Xiong Qiuyun et al. • Chinese Medicine (2021)

Abstract Patchouli (“Guanghuoxiang”) or scientifically known as Pogostemon cablin Benth, belonging to the family Lamiaceae, has been used in traditional Chinse medicine (TCM) since the time of the Eastern Han dynasty. In TCM theory, patchou...

DOAJ Open Access (DOAJ) DOI: 10.1186/s13020-020-00413-y