MARKETING ACTIVITIES OF IT COMPANIES: INFORMATION AND ORGANISATIONAL CAPABILITIES FOR DIGITAL PRODUCT DEVELOPMENT
Kostiantyn Fuks • Green, Blue and Digital Economy Journal
(2024)
The purpose of this article is to provide a comprehensive examination of the informational and organisational capabilities of marketing activities in the market for digital products and services. It highlights the importance of data analysi...
DOAJ
Open Access (DOAJ)
DOI:
10.30525/2661-5169/2024-1-4