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POSITIONING STRATEGIES DEVELOPMENT

Shakhshir Ghassan • Annals of the University of Oradea: Economic Science (2014)

The positioning strategy has suffered serious changes in the last few decades, being influenced by the rapid development of competition and the growing focus on specific traits belonging to the market, to the consumer or to the product. The...

DOAJ Open Access (DOAJ)

Conspicuous Consumption in Emerging Markets: The Case of Starbucks in Colombia as a Global and Sustainable Brand

Jose Andres Areiza-Padilla, Jose Andres Areiza-Padilla, Mario Andres Manzi Puertas • Frontiers in Psychology (2021)

Conspicuous consumption symbolizes ostentatious and material consumption through the purchase of products and services with a higher economic value and that allows their consumers to excel socially. However, conspicuous consumption often do...

DOAJ Open Access (DOAJ) DOI: 10.3389/fpsyg.2021.662950

Total factor productivity growth and spatial–temporal evolution of China’s health system: a three-stage DEA-Malmquist approach

Yutong Yan, Pengcheng Wang, Yurui Guo • Frontiers in Public Health (2026)

In recent years, the deepening of healthcare reform in China has raised high demands for the accurate measurement of hospital total factor productivity (TFP), where existing systems often overstate performance by neglecting social welfare. ...

DOAJ Open Access (DOAJ) DOI: 10.3389/fpubh.2026.1818765

Assessing Forest Conservation Strategies for Biodiversity Restoration and Sustainable Development: A Comparative Analysis of Global Income Groups

Rima H. Binsaeed, Abdelmohsen A. Nassani, Khalid Zaman, Zeeshan Arshad et al. • Problemy Ekorozwoju (2024)

The escalating rate of deforestation presents significant challenges to the global economy, including the loss of habitats for endangered species and a decline in biocapacity reserves. This situation also raises concerns about overcrowding ...

DOAJ Open Access (DOAJ) DOI: 10.35784/preko.5753

Impact of attitude towards entrepreneurship education and role models on entrepreneurial intention

Kwaku Amofah, Ramon Saladrigues • Journal of Innovation and Entrepreneurship (2022)

Abstract In this paper, we investigate entrepreneurial intention by applying the Theory of Planned Behaviour (TPB) by Ajzen (1991). We specifically examine the role of gender on entrepreneurial education and role models or parental self-emp...

DOAJ Open Access (DOAJ) DOI: 10.1186/s13731-022-00197-5

Artificial intelligence and clean/dirty energy markets: tail-based pairwise connectedness and portfolio implications

Bechir Raggad, Elie Bouri • Future Business Journal (2025)

Abstract This study investigates the return and volatility connectedness between artificial intelligence (AI) stock ETF and each segment of the energy markets, namely clean energy, dirty energy, and WTI oil. Using a quantile-on-quantile con...

DOAJ Open Access (DOAJ) DOI: 10.1186/s43093-025-00451-8

Artificial intelligence for pediatric height prediction using large-scale longitudinal body composition data

Dohyun Chun, Hae Woon Jung, Jongho Kang, Woo Young Jang et al. • Digital Health (2025)

Objective We developed a precise, reliable artificial intelligence (AI) model for predicting the future height of children and adolescents based on anthropometric and body composition data. Materials and Methods We used an extensive longitu...

DOAJ Open Access (DOAJ) DOI: 10.1177/20552076251395975

Exploring the Impact of Time Spent Reading Product Information on E-Commerce Websites: A Machine Learning Approach to Analyze Consumer Behavior

Sabina-Cristiana Necula • Behavioral Sciences (2023)

In this study, we aim to investigate the influence of the time spent reading product information on consumer behavior in e-commerce. Given the rapid growth of e-commerce and the increasing importance of understanding online consumer behavio...

DOAJ Open Access (DOAJ) DOI: 10.3390/bs13060439

Financial Instruments for Decarbonization: Likely Pathways in the Romanian Economy

Corina MURAFA, Theodor COJOIANU • Revista de Management Comparat International (2023)

The article explores which financial instruments have the highest potential to deliver the transition to a low-carbon economy in Romania, given the structure of the national economy. Based on a Scopus comprehensive query resulting in 364 an...

DOAJ Open Access (DOAJ) DOI: 10.24818/RMCI.2023.2.198

Do stock markets exhibit cyclical market efficiency? Emerging markets’ perspective

T. Mallikarjunappa, Diana Saldanha, Iqbal Thonse Hawaldar • Cogent Economics & Finance (2025)

This article assesses cyclical market efficiency under different market conditions. We examine the cyclical return predictability, the time-varying effectiveness of trading strategies and their profitability, along with the relationships be...

DOAJ Open Access (DOAJ) DOI: 10.1080/23322039.2025.2476094

Tirzepatide versus GLP-1 receptor agonists and stroke in patients with atrial fibrillation and type 2 diabetes

Chih-Lang Lin, Kuan-Chou Lin, Jung-Min Yu, Chia-Lun Chang et al. • Nature Communications (2026)

Abstract Patients with atrial fibrillation and type 2 diabetes remain at high risk of stroke despite anticoagulation and glucose-lowering treatment. We examined whether tirzepatide was associated with lower cerebrovascular risk than establi...

DOAJ Open Access (DOAJ) DOI: 10.1038/s41467-026-77047-5

LINKING PERFORMANCE WITH SUSTAINABILITY IN PUBLIC UNIVERSITIES. THEORETICAL FRAMEWORK AND BIBLIOMETRIC ANALYSIS

Mona Alexandra ORZA (VRAJA), Cristina Silvia NISTOR • Studia Universitatis Babeş-Bolyai Negotia (2025)

Linking university performance to sustainability is possible through the university’s third mission: environmental responsibility.  To better understand the concepts, practices and challenges of sustainability, the role of literature is cru...

DOAJ Open Access (DOAJ) DOI: 10.24193/subbnegotia.2025.2.01

Mapping Global Research Trends in FinTech Innovations and SME Dynamics: A Scientometric Analysis

Mohammad Ammar Ahsan, Faiz Ur Rehman, Bilal Asghar, Ali Saleh Alshebami et al. • Administrative Sciences (2026)

This study sought to examine the evolution of financial technology (FinTech) and its huge influence on traditional financial systems, with particular attention to InsurTech, regulatory technology, robo-advisory services, and advertising tec...

DOAJ Open Access (DOAJ) DOI: 10.3390/admsci16060244

The Effect of Influencer Image Types on Purchase Intention: The Mediating Role of Persuasion Knowledge and the Moderating Role of Parasocial Relationships

Yubing Qu, Jieun Lee • Behavioral Sciences (2026)

Understanding how visual content shapes consumers’ persuasion processes in social media environments has become an important research issue. Drawing primarily on the Persuasion Knowledge Model (PKM) and parasocial relationship (PSR) theory,...

DOAJ Open Access (DOAJ) DOI: 10.3390/bs16081270

In Silico and In Vitro Evaluation of the Antimicrobial and Antioxidant Potential of <i>Mentha</i> × <i>smithiana</i> R. GRAHAM Essential Oil from Western Romania

Călin Jianu, Daniela Stoin, Ileana Cocan, Ioan David et al. • Foods (2021)

This study was conducted to identify the volatile compounds of Mentha × smithiana essential oil (MSEO) and evaluate its antioxidant and antibacterial potential. The essential oil (EO) content was assessed by gas chromatography–mass spectrom...

DOAJ Open Access (DOAJ) DOI: 10.3390/foods10040815