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Academic Articles & Research Papers
Showing 10 of 190 academic articles
Michael I. Jordan, Tom M. Mitchell • Science
(2015)
Machine learning addresses the question of how to build computers that improve automatically through experience. It is one of today's most rapidly growing technical fields, lying at the intersection of computer science and statistics, and a...
OPENALEX
DOI: https://doi.org/10.1126/science.aaa8415
Krystyna Jarek, Grzegorz Mazurek • Central European Business Review
(2019)
In recent years, artificial intelligence (AI) has become an emerging trend in different fields: science, business, medicine, automotive and education. AI has also reached marketing. The aim of the paper is to research how deeply AI is appli...
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cc-by-nc-nd
DOI: https://doi.org/10.18267/j.cebr.213
O. V. Firsanova, S. V. Brovchak, V. V. Kulebyakin • Ученые записки Российской академии предпринимательства
(2023)
The digital transformation of modern economic life has found its reflection in the field of marketing communications, having formed a virtually new form of communication between market entities-digital. A distinctive feature of this form is...
DOAJ
Open Access (DOAJ)
DOI: 10.24182/2073-6258-2023-22-2-132-139
Roxana Elena POPȘA • Expert Journal of Marketing
(2023)
Currently, we live in a world that is constantly changing, one in which the digital environment is constantly evolving. In the travel and tourism industry, there is practically no management decision that is not related to digitization. Add...
DOAJ
Open Access (DOAJ)
Fabrizio GRITTA, Gerardo BOSCO, Mario CALABRESE • Tourism and Hospitality Management
(2026)
Purpose – The tourism sector has undergone profound transformations due to digital technologies. The shift from Web 1.0 to Web 2.0 has created an interactive environment characterized by social networks, intermediary platforms, mobile devic...
DOAJ
Open Access (DOAJ)
DOI: 10.20867/thm.32.2.9
Thomas H. Davenport, Abhijit Guha, Dhruv Grewal, Timna Breßgott • Journal of the Academy of Marketing Science
(2019)
Abstract In the future, artificial intelligence (AI) is likely to substantially change both marketing strategies and customer behaviors. Building from not only extant research but also extensive interactions with practice, the authors propo...
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cc-by
DOI: https://doi.org/10.1007/s11747-019-00696-0
Christina L. McDowell Marinchak, Edward Forrest, Bogdan Hoanca • International Journal of E-Entrepreneurship and Innovation
(2018)
As marketers and consumers simultaneously adopt artificial intelligence (AI) services and applications, the dynamic of the process of exchange between the buyer and seller in the marketplace is being fundamentally altered. This article revi...
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DOI: https://doi.org/10.4018/ijeei.2018070102
Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler, Simona Botti • Journal of Marketing
(2020)
Artificial intelligence (AI) helps companies offer important benefits to consumers, such as health monitoring with wearable devices, advice with recommender systems, peace of mind with smart household products, and convenience with voice-ac...
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Open Access
DOI: https://doi.org/10.1177/0022242920953847
Catherine Prentice, Sérgio Dominique‐Ferreira, Xuequn Wang • Journal of Hospitality Marketing & Management
(2019)
Emotional intelligence as personal intelligence and artificial intelligence as a machine intelligence have been popular in the relevant literature over the last two decades. The current study integrates these two concepts and explores how e...
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Open Access
DOI: https://doi.org/10.1080/19368623.2019.1647124
Paul R. Krausman • Journal of Wildlife Management
(2023)
By the time you finish reading this editorial about artificial intelligence (AI), it will be outdated; the AI field is growing beyond the imagination of many. One cannot even look at the news without finding something about AI: duplication ...
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other-oa
DOI: https://doi.org/10.1002/jwmg.22492