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The fourth imagery paradigm and its practical application on fashion propaganda

Rogério Zanetti Gomes, Carolina Mendes Pereira Roberto • Projetica (2019)

This paper relates the process of Fashion propaganda with the various Santaella and Nöth’s theories on imagery. We analyze how Fashion communicates through illustrations, text, photographs, magazines and digital social media. We distinguish...

DOAJ Open Access (DOAJ) DOI: 10.5433/2236-2207.2019v10n3p175