Academic Articles & Research Papers

Identification of Interfunctional Coordination Items Important for Business Performance of SMEs

This paper provides a deeper analysis of the relationships between interfunctional coordination (IFC) and business performance (BP). IFC is studied in many fields such as marketing, management, logistics, informatics or human resources. The...

Evaluating the Suitability of the Simplified Pairs Trading Strategy for Short-term Equity Market Trading

Pairs trading has been a successful tool for traders since its inception in the 1980s and has evolved significantly with the introduction of algorithmic, machine, and AI trading. This evolution has compli­cated the implementation of this st...

Center of attention: A network text analysis of American Sniper

Network Text Analysis (NTA) is a term used to describe a variety of software - supported methods for modeling texts as networks of concepts. In this study we apply NTA to the screenplay of Amer...

The effects on investor sentiment and business cycles on the systematic risk of an ESG portfolio.

Development and validation of the Customer Engagement Orientation scale: Assessing firms’ customer engagement orientation and its impact on performance

Objective: The article aims to develop and validate a new scale – Customer Engagement Orientation (CENOR) – to measure a firm’s customer engagement orientation and to provide evidence of its impact on firm performance. Although customer eng...

From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study

Generative Artificial Intelligence (GAI) is revolutionizing digital marketing by auto-content creation, personalized customer experience, and data-driven decisions. This study conducts a systematic literature review and case study analysis ...

Uncovering Psychographic Segments in Indonesia’s Modest-Fashion Market Using VALS and K‑Means Clustering

Background: The Muslim fashion industry in Indonesia continues to expand rapidly, reflecting the dynamic intersection between cultural values and global-style trends. However, many small and medium-sized enterprises (SMEs) still rely on con...

PEMBENTUKAN KOMUNITAS YOUTH ENTREPRENEURIAL ACCELERATION CENTER (YEAC) SEBAGAI USAHA AKSELERASI WIRAUSAHA MUDA MAHASISWA FAKULTAS KEWIRAUSAHAAN UNIKA WIDYA MANDALA SURABAYA DALAM MENGHASILKAN PRODUK INOVATIF

Pengangguran telah menjadi persoalan bagi pemerintah dan masyarakat dari masa ke masa. Berbagai upaya dilakukan untuk mengurangi pengangguran dan meningkatkan kesejahteraan. Salah satu upaya yang dilakukan adalah dengan memperkenalkan dan m...

Digital strategies and consumer engagement in fashion livestream commerce: A cross-market analysis

Type of the article: Research Article AbstractLivestream commerce has become an increasingly important channel in digital fashion retail because it integrates entertainment, interaction, and real-time purchasing within a single shopping en...

Status of Mental Health and Working Conditions Among Workers Employed in Small Businesses in 2018 and 2022.

How mistrust emerged in real time in the Bundibugyo virus disease outbreak: 'Ebola business', social media and the history of mistrust in Ebola epidemics in eastern Congo.

'It's everybody's business': a multi-method study to co-develop and evaluate a web-based interprofessional Sexual Function Intimacy Concerns after Cancer educational programme (SexFICC) to upskill cancer healthcare providers.

Legionnaires' disease at fifty: microbial ecology, diagnostic visibility and the unfinished business of water safety.

Interdependent urban economies: a network analysis of socio-economic relationships between street vendors and formal businesses in Ratnapura, Sri Lanka.

Global oil price and stock markets in oil exporting and European countries: Evidence during the Covid-19 and the Russia-Ukraine war

The relationship between oil price movements and stock markets during the COVID-19 pandemic and the geopolitical crisis like the ongoing Russian-Ukraine war is yet unexplored extensively. This study therefore examines the return-correlation...

A Comprehensive Analysis of Healthcare Big Data Management, Analytics and Scientific Programming

Healthcare systems are transformed digitally with the help of medical technology, information systems, electronic medical records, wearable and smart devices, and handheld devices. The advancement in the medical big data, along with the ava...

The New Software Engineering

From the Publisher: Software engineering from the standpoint of business Conger covers it all: Three widely used analysis and design methods in business application development - process, data, and object oriented - including the reason be...

Appreciate the Appreciation: Imported Inputs and Concern Over Dutch Disease

If anything is to blame for a higher dollar having negative effects on the Central Canadian manufacturing sector, you are not likely to find it in any “Dutch Disease” supposedly caused by Alberta’s oil sands. Contrary to popular belief, the...

Reformasi Administrasi di Korea Selatan: Sebuah Pembelajaran Kesuksesan

This research examined the strategy and process of administrative reform in South Korea. The method was using a descriptive qualitative approach with analysis of literature study from secondary data. The results showed that there were six s...

Policy advisory committees in Kenya: interest group participation and effectiveness

Governments create advisory committees and arm’s-length agencies and then delegate responsibilities and powers, sometimes merely to provide policy advice but sometimes to implement regulation. Interest groups, and especially groups represen...