Business Administration

B. M. Walberg; W. H. Conant

doi:10.2307/1246654

Business Administration

B. M. Walberg W. H. Conant

Journal: Journal of Marketing • 1948-04-01 • SAGE Publishing • ISSN: 0022-2429

Abstract

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Subjects & Keywords

# Business and Management Studies # Business, Management and Accounting # Organizational Management and Innovation # Marketing and Advertising Strategies

How to Cite this Article

                    B. M. Walberg, W. H. Conant (1948). "Business Administration". Journal of Marketing. https://doi.org/10.2307/1246654                

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Licence & Open Access

Public Access

Publicly accessible via the publisher or archive. Commercial redistribution or automated full-text duplication without author permission may be restricted.

Identifiers & Provenance

DOI: https://doi.org/10.2307/1246654 ↗
OpenAlex: W4242064677 ↗
Primary Index: OPENALEX