Managing Networks in International Business
Journal: Routledge eBooks
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• Routledge
Abstract
The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.
Subjects & Keywords
How to Cite this Article
M. Forsgren, J. Johanson (2014). "Managing Networks in International Business". Routledge eBooks. https://doi.org/10.4324/9781315800417