The business and business administration
Abstract
Business administration degree programs allow students to become experts in areas of accounting, finance, entrepreneurship, management, marketing, business computer applications, and business economics. From specialisms that are oriented to just one discipline, such as financial management, the criticism will come that the business administration professional knows less of any given specialism than someone who has specialized in it, such as the management economist. In order to avoid tunnel vision, people need a business administration professional who not only knows less about financial management than for example a financial manager, but also knows more since he has knowledge of many other specialisms. In this chapter, the authors deal with the people who apply the knowledge and insights from business administration.